Marketing Property
Our marketing core revolves around consistent advertising. We advertise regularly in local newspapers and publications, regional and state as well as high-profile national and international publications.Publications Advertised In:
- Park Record
- Real Estate Monthly
- Collections Magazine
- Reside
- Sotheby’s
- Dupont Registry
- Homes & Land Magazine
- Luxury Living
- Wasatch Journal
- Robb Report
- Wall Street Journal
Listing Brochures
Each listing will receive an 8.5 x 11 color flyer, either 1-side or 2-sided professionally designed. Some listings will receive double-sided 11 x 17 folded color brochures. For listings exceeding $3,000,000 a professionally printed, multi-page brochure and matching mailer will be used.
Direct Mail
Direct mail pieces or post cards, are great ways of target marketing a direct audience of potential
buyers. Just Listed post cards are created for certain listings warranting these needs. Also Market Update mailers help generate excitement and inform readers of current sales and listings within certain criteria.
Online Marketing
Benson Real Estate Services as well as Summit Sotheby’s International Realty utilizes all the current internet technologies available to market online. All listings receive still photos, write-up, and virtual tour to ensure maximum online exposure and information for interested parties.Online Resources:
- ParkCityHomeSearch.com
- SummitSothebysRealty.com
- SpotlightHomeTours.com
- PCMLS.com
- REALTOR.com
- Trulia.com
- Zillow.com
- Oodle.com
- YAHOO Real Estate
- and hundreds more.
Collections Magazine
The Collections Magazine comes out twice a year in the early summer and at the beginning of the ski season. It is distributed locally in the vast majority of condominiums and hotels in Park City. We typically print and distribute between 10,000 in the summer and 15,000 in the winter.
Real Estate Monthly
The local newspaper The Park Record has a Real Estate section called The Real Estate Monthly which gets distributed once a month in the newspaper and is distributed around town as a Free stand alone publication. This type of diversified distribution gets properties seen by many more people and many more places.
Homes and Land Magazine
We advertise in Homes & Land Magazine almost every one of the 8 times it comes out a year. It is the premier classified magazine in Park City and the Wasatch Back and features nicely printed full color advertisements of the most current listings in Summit and Wasatch Counties.
